Shortcuts To Success

In visiting with the founders of a few new startups recently, I sadly discovered that the most frequently expressed “business plan” involved building a product markedly similar to an existing, successful one. Even more disappointing, none of the plans focused on improving the copied product but rather in duplicating its functionality to the point of attracting sufficient attention to result in the company being acquired, allowing the founder to cash out. Money reigned supreme over innovation. Endeavoring to expand functionality or improve a concept was shunned in favor of seeking a quick buyout and a big payday.
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